Build an Audience with Just Your Words - No Hacks, No Ad Budgets

Just your word will build that loyalty

May 04, 2025

There is the urge to obey the algorithms. Then, there is taking the stand to prioritize your audience’s needs. Even though in this case, you aren’t neglecting the demands of the algorithm.

To win over your audience, you don’t need massive budgets or a large social following to start. Your words are enough.

So, how do you use these words?

1. Speak to One Person

Talk to each audience member instead of speaking to them as a crowd. This will help them feel seen and heard, and better understand your message.

You can do this by:

Painting pictures
Using relatable examples
Applying the second-person pronoun, ‘you.’
Asking reflective questions
Telling stories (about yourself or your business)

2. Be consistent

Posting quality and helpful content helps your audience trust and stay loyal to you.

Imagine publishing a blog post every Monday, sharing valuable tips on the financial problems small owners encounter. Your audience will expect to learn something useful every Monday. Don’t deny them that.

For instance, I watch a love experiment show on YouTube, ‘Pop the Balloon or Find Love’ by Arlette Amuli (I no longer consistently watch on Wednesday nights, though). Regardless, a million others watch and engage with the video consistently. The point is that she’ll always deliver.

A friend of mine posts his YouTube video every Sunday. He once told me that people request his video whenever it’s uploaded late.

As a writer or business owner, you should also have a posting schedule you stick to.

3. Be Clear

This is not the time to boast your Wole Soyinkaness or Patrick Obahiagbonity.

Instead:

Avoid excessive use of jargon

For example, you might be tempted to use many Latin terms if you’re a lawyer. If you have to use some, explain them, especially if you’re not writing to fellows in the legal profession.

Remove contradictions
- Paragraph 1 - Rice is good for your health
- Paragraph 2 - Rice is a carb. So, cut it out of your meal plan.

In this situation, your audience will be confused: “To eat rice or not? Which is it?” As we often say, “Stay one place.”

Use simple words. For example, use ‘confused’ instead of ‘discombobulated.’
Structure your work
- Follow a step-by-step explanation when discussing complex processes.
- Use headings and subheadings

Communicate an idea per paragraph

Your audience sees that you care about them through your words. So, use your words well.

What is your key takeaway from this week’s edition? Share it in the comments.